It started with Tom Sims. Kelly and Kidwell fueled the flames, and Salasnek and Palmer burnt the house down. Today’s Sims team reflects the diversity of the snowboarder. Jump the entire mountain like Dillon Henricksen, dodge the camera like Scott Blum, ride the deepest powder, ride the iciest park — it is what you make it, and whatever that is, we make a snowboard for it.

It started with Tom Sims. Kelly and Kidwell fueled the flames, and Salasnek and Palmer burnt the house down. Today’s Sims team reflects the diversity of the snowboarder. Jump the entire mountain like Dillon Henricksen, dodge the camera like Scott Blum, ride the deepest powder, ride the iciest park — it is what you make it, and whatever that is, we make a snowboard for it.