SIMS

SIMS’ foundation of product progression has been tapped. The result is the Juice and it’s primed for making moves. A true twin All Mountain Freestyle machine designed for progressing a creative style that only you as a rider can express. Armed with a micro camber that is more versatile, it provides the pop to boost your ollies, stability to handle high-speed turns and stomp landings all while retaining a playful flex for assurance while ripping through the park. This habit-forming ride will push your abilities and you’ll soon be seeing side hits, transitions and jibs everywhere you look. Learn More

BLADE

DIRECTIONAL FREERIDE MACHINE

MADE IN THE U.S.A.

Tom Sims created the snowboarder and the snowboarder created the Blade. The Blade features an amazing modern/vintage directional shape and Traditional Camber. Micro Early Rise is added in the nose for quicker response and improved float. Our new Quad Carbon V has been added to the nose and tail enhancing laid out, old school carves just like Tom used to rip. The Blade is an American Made, all mountain, throwback style board with the technology of the future.

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JUICE

ALL MOUNTAIN / FREESTYLE

MADE IN THE U.S.A.

Once you ride it, you’ll have to buy it…because you’ll never be the same without it. The Juice now features our new Quad Carbon X configuration bringing you more pop and response than any other board. The versatility of Micro Camber coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course, the Juice rips through the park, but it also shreds the trees, and tears up the steeps. Let forty years of product innovation drive your ride.

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Paying homage to Noah Salasnek and his classic Lunch Tray board from the 90's, this LTD Nub incorporates a Twin Wave Form Profile and long, stable effective edge that allows you to ride a shorter size than usual and still rip through the park with confidence and precision. On top of that, you get a lightning fast Race Base and a snappy MOD 4 Core, so you can get sendy with your freestyle hits no matter where you ride.

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Paying homage to Noah Salasnek and his classic Lunch Tray board from the 90's, this LTD Nub incorporates a Twin Wave Form Profile and long, stable effective edge that allows you to ride a shorter size than usual and still rip through the park with confidence and precision. On top of that, you get a lightning fast Race Base and a snappy MOD 4 Core, so you can get sendy with your freestyle hits no matter where you ride.

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If you want to kill it all, on one board, call in the Undertaker. With a blunted nose, SIMS MOD 2, M hybrid camber/rocker profile, and a three-stage side cut, the Undertaker is a skate-inspired all-conditions weapon. Snowboard graphic by NICK DIRKS.

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Created for beginners and freestyle wizards alike. If you are new to this and looking for an easy-riding board to perform in all conditions, or pushing yourself in the park and the streets like SIMS Pro Team rider, Cody Warble, and want predictable pop with smooth tip-to-tail flex, the pocket-friendly Bowl Squad has got your back. Snowboard graphic by SAM HITZ. LARB.

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The nub is a freerider’s freestyle board and a freestyler’s freerider board. The long nose twin shape and progressive sidecut make it look like a directional board, even though it is a twin tip based on the contact points. it rides and lands switch without the twitch of directional shapes. the long nose provides plenty of float in the powder, and the optimum stance puts you in the sweet spot of the traditional camber and sidecut. the nub is the favorite board of team riders john jackson, scott blum, keegan valaika, and shuhei sato.

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Eye witness accounts of uap’s report rapid acceleration, flying without wings, and moving easily between the mediums of the mountains. described as highly intelligent in design. sims unidentified aerial phenomena are here.

The uap is inspired by the sims Shaun Palmer ufo pro-model. the base graphic is identical to the og ufo, the top sheet graphic an ode to palmer’s joker. the uap is a long nose twin. tip and tail widths are the same. surfy off-piste float from the longer nose profile, the powers of traditional camber, and by keeping the tip and tail widths equal, the uap is able to freestyle in all directions.

The uap is built on sims master’s core, a light poplar wood core enhanced with two parallel bamboo stringers running tip to tail under the hole pattern. nose and tail are reinforced with a dual x carbon layup. flexible thin tip tech cuts unnecessary core material at the ends of the board for reduced swing weight. we finish the uap with tri-tex fiberglass, our most advanced 3d matrix, and a premium racing base from isosport, the industry leader in friction-free base technologies.

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