SIMS

SIMS JUICE - ALL MOUNTAIN FREESTYLE'ER

Performance this serious demands attention - from the deep powder where you party to the park where you handle business. The true twin Juice is a mid-flex camber firecracker that puts confidence beneath your feet in any condition. Suited for high-speed maneuvers with a hint of forgiveness, you’ll wonder what got into you. 

DEALER'S CHOICE - FREE'ER STYLE

The Dealer’s Choice is picked for endless style and fluidity. With the Shockwave Camber Profile the Dealer’s Choice destroys the quiver. “Like a slice of butter melting on top of a big ol’ pile of flapjacks” said Everybody who has ridden the Dealer’s Choice. You never have to change boards or sacrifice performance no matter the snow or conditions. You’re the Dealer, and the choice is yours. 

SoFun

All Mountain Freeriding/Freestying Machine

MADE IN THE U.S.A.

SoFun, the name says it all! SIMS has always worked to advance women's snowboarding. We created the first women's specific snowboard, along with the first women's pro-model. Today we're bringing back the women's specific technological advancements that you've come to expect from SIMS. The SoFun features our new women's specific Shockwave Camber Profile, Quad Carbon Dynamics, and Vario Power Grip Sidecut creating an all mountain board perfect for any terrain. Certified OutF-ing Standing by Legends. Approved by chicks that rip.

Juice

ALL MOUNTAIN/FREESTYLE'ER

MADE IN THE U.S.A.

The versatility of Micro Camber (what every other company calls camber these days) coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course the Juice rips park, but it also shreds trees, tears up steeps, and floats like a butterfly and stings like a bee. 

JUICE

ALL MOUNTAIN / FREESTYLE

MADE IN THE U.S.A.

Once you ride it, you’ll have to buy it…because you’ll never be the same without it. The Juice now features our new Quad Carbon X configuration bringing you more pop and response than any other board. The versatility of Micro Camber coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course, the Juice rips through the park, but it also shreds the trees, and tears up the steeps. Let forty years of product innovation drive your ride.

BLADE

DIRECTIONAL FREERIDE MACHINE

MADE IN THE U.S.A.

Tom Sims created the snowboarder and the snowboarder created the Blade. The Blade features an amazing modern/vintage directional shape and Traditional Camber. Micro Early Rise is added in the nose for quicker response and improved float. Our new Quad Carbon V has been added to the nose and tail enhancing laid out, old school carves just like Tom used to rip. The Blade is an American Made, all mountain, throwback style board with the technology of the future.