SNOW

SIMS’ foundation of product progression has been tapped. The result is the Juice and it’s primed for making moves. A true twin All Mountain Freestyle machine designed for progressing a creative style that only you as a rider can express. Armed with a micro camber that is more versatile, it provides the pop to boost your ollies, stability to handle high-speed turns and stomp landings all while retaining a playful flex for assurance while ripping through the park. This habit-forming ride will push your abilities and you’ll soon be seeing side hits, transitions and jibs everywhere you look. Learn More

The most refined board in women’s snowboarding. Barrett began working on the B Pro with a focus on pipe and park championships. Riding Crested Butte, Vail and Mt Baker, free riding, deep pow and the Baker Banked Slalom were always on her design radar. Constantly tweaking and refining this board over the years with Gnu’s design team has landed this board on the podium in every event imaginable. The B Pro is guaranteed to win the day at your local mountain. Proceeds support Boarding For Breast Cancer.

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Easy, convenient and fast-with a turn of a dial the STW with BOA Coiler gives you a perfect fit every time. This soft flexing boot is perfect for beginner to intermediate riders linking turns or popping ollies. Updated with Over Mold technology like the TM-TWO, ensuring these boots will be supportive and durable enough for all your riding needs. Evolution Foam outsole shaves weight and delivers cushioning comfort. The new heat moldable Comfort Fit liner with Cozy Cuff and micro fleece is like a plush pillow around your feet. While Grip & Rip Heel Hold and Integrated Internal Lacing delivers excellent heel lock. Learn More

FEATURES

The Standard 2 Layer is the original action sports facemask and the most popular in our range. Featuring an ergonomic shape, 2 layer weather resistant fabric, and super soft velcro it is incredibly comfortable to wear all day long. The signature direct injected silicone Airhole provides a clear passage for breath, preventing moisture build up which causes a cold, wet face. 2 Layer fabric seals out the elements to maximize warmth - think of it like your 10K jacket for your face!

SPECS

+ Direct Injected Silicone Airhole
+ 2 Layer Fabric Maximizes Warmth
+ Super Soft Velcro
+ Weather Repellent Outer
+Super Cozy Inner
+ 2 Layer Fabric: 100% Polyester Outer / 100% Polyester Inner
+ Ergonomic Nose Shape
+ Patented Design
+ The Action Sports Original!
+ Extra High Function Mask

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FEATURES

The Airtube Ergo Drytech is our printed favourite. Featuring an ergo nose shape it can be comfortably worn as a neck gaiter or facemask. The signature welded Airhole provides a clear passage for breath, preventing moisture build up which causes a cold, wet face. Drytech fabric is a high performance microfibre which is moisture managing, helping to wick away sweat to keep your skin dry and protected form both cold and heat.

SPECS

+ Welded Airhole
+ High Performance Microfibre
+ Moisture Wicking
+ Drytech Fabric: 100% Polyester With Brushed Back
+ Stays Warmer and Dryer Longer
+ Ergo Nose Shape
+ Wear As A Neck Gaiter Or Facemask
+ High Function Mask

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FEATURES

The 2 Layer Airtube Cinch takes our patented Standard facemask and transforms it into a tube. Featuring a flat top finish, the wearer may use it as a neck gaitor or mask. The silicone direct injected Airhole provides a clear passage for breath, preventing moisture build up which causes a wet cold face. Think of it like your 10k jacket for your face.

SPECS

+ Weather Repellent Outer
+ Super warm face fleece inner
+ Direct injected silicone Airhole
+ Hypoallergenic
+ Flat Top Construction
+ Wear As A Neck Gaitor Or Mask

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FEATURES

The 2 Layer Airtube Cinch takes our patented Standard facemask and transforms it into a tube. Featuring a flat top finish, the wearer may use it as a neck gaitor or mask. The silicone direct injected Airhole provides a clear passage for breath, preventing moisture build up which causes a wet cold face. Think of it like your 10k jacket for your face.

SPECS

+ Weather Repellent Outer
+ Super warm face fleece inner
+ Direct injected silicone Airhole
+ Hypoallergenic
+ Flat Top Construction
+ Wear As A Neck Gaitor Or Mask

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This is THE board for your little rock star. It features our playful and forgiving Original Rocker Camber Profile for quick progression to the next level. The Starlet also has Vario Power Grip Sidecut and our Freestyle Damping System for an effortless ride. Whether you’re learning to shred or you’re a snowboarding superstar, reach for the Starlet.

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BLADE

DIRECTIONAL FREERIDE MACHINE

MADE IN THE U.S.A.

Tom Sims created the snowboarder and the snowboarder created the Blade. The Blade features an amazing modern/vintage directional shape and Traditional Camber. Micro Early Rise is added in the nose for quicker response and improved float. Our new Quad Carbon V has been added to the nose and tail enhancing laid out, old school carves just like Tom used to rip. The Blade is an American Made, all mountain, throwback style board with the technology of the future.

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