SIMS’ foundation of product progression has been tapped. The result is the Juice and it’s primed for making moves. A true twin All Mountain Freestyle machine designed for progressing a creative style that only you as a rider can express. Armed with a micro camber that is more versatile, it provides the pop to boost your ollies, stability to handle high-speed turns and stomp landings all while retaining a playful flex for assurance while ripping through the park. This habit-forming ride will push your abilities and you’ll soon be seeing side hits, transitions and jibs everywhere you look. Learn More

The most refined board in women’s snowboarding. Barrett began working on the B Pro with a focus on pipe and park championships. Riding Crested Butte, Vail and Mt Baker, free riding, deep pow and the Baker Banked Slalom were always on her design radar. Constantly tweaking and refining this board over the years with Gnu’s design team has landed this board on the podium in every event imaginable. The B Pro is guaranteed to win the day at your local mountain. Proceeds support Boarding For Breast Cancer.

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This is THE board for your little rock star. It features our playful and forgiving Original Rocker Camber Profile for quick progression to the next level. The Starlet also has Vario Power Grip Sidecut and our Freestyle Damping System for an effortless ride. Whether you’re learning to shred or you’re a snowboarding superstar, reach for the Starlet.

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BLADE

DIRECTIONAL FREERIDE MACHINE

MADE IN THE U.S.A.

Tom Sims created the snowboarder and the snowboarder created the Blade. The Blade features an amazing modern/vintage directional shape and Traditional Camber. Micro Early Rise is added in the nose for quicker response and improved float. Our new Quad Carbon V has been added to the nose and tail enhancing laid out, old school carves just like Tom used to rip. The Blade is an American Made, all mountain, throwback style board with the technology of the future.

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JUICE

ALL MOUNTAIN / FREESTYLE

MADE IN THE U.S.A.

Once you ride it, you’ll have to buy it…because you’ll never be the same without it. The Juice now features our new Quad Carbon X configuration bringing you more pop and response than any other board. The versatility of Micro Camber coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course, the Juice rips through the park, but it also shreds the trees, and tears up the steeps. Let forty years of product innovation drive your ride.

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Nice, easy progression is effortless with this award winning all terrain twin series. The B-Nice BTX snowboard is a premium board at a friendly price and it’s good to go for beginners or pros. Now available in a broader size range, we’ve added kids sizes starting at a 123 for parents who care about providing the very best for their unreal youth. The B-Nice is built with premium components for maximum performance and unreal niceness.

• NEW KID SIZES!
• EASY RIDING, AWARD WINNING PERFORMANCE
• FUN IN ALL CONDITIONS AND TERRAIN

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Ride enhancing asymmetric geometries taken to the highest level. Directional trapezoidal contact footprint harmonizes with your stance and turn mechanics for an effortlessly fun ride. It doesn’t stand up so well leaning against your car but, the ladies Zoid EC2 snowboard stands up on a rail like Al Pacino in Scarface. Celebrate your asymmetric humanity; carve your way to the jump, land in a turn dive into a butter, blast the pow… Zoiding provides you with the spiritual release of streaking every single run.

• BALANCED FOR EFFORTLESSLY EASY CONTROL
• REGULAR AND GOOFY FOOT OPTIONS

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Ride enhancing asymmetric geometries taken to the highest level. Directional trapezoidal contact footprint harmonizes with your stance and turn mechanics for an effortlessly fun ride. It doesn’t stand up so well leaning against your car but, the Zoid EC2 snowboard stands up on a rail like Al Pacino in Scarface. Celebrate your asymmetric humanity; carve your way to the jump, land in a turn dive into a butter, blast the pow… Zoiding provides you with the spiritual release of streaking every single run.

• BALANCED FOR EFFORTLESSLY EASY CONTROL
• REGULAR AND GOOFY FOOT OPTIONS

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All terrain stands down to the Billy Goat. Stability and hard carving come effortlessly to Temple’s dream board. Designed with deep Baker days, Banked Slalom victories, and high speed resort ripping in mind. Board design by Temple Cummins, rideable art by Adam Haynes, hand built by Mervin Mfg. ZERO HAZARDOUS WASTE.

• TEMPLE’S HIGHLY REFINED ALL MOUNTAIN POWER RIPPER
• 4X MT BAKER BANKED SLALOM WINNER (ART BY ADAM HAYNES)

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Tick…Tick…Tick… finally the bell rings. It’s RECESS! Make play time all time. Spread fun all over the mountain on the friendly Original Banana contour, with the friendly giants by Lucas Beaufort. The playground just got a lot more fun : )

• EASY RIDING ORIGINAL BANANA SPEEDS PROGRESSION, CARVING, JIBBING, JUMPING AND RIPS THE POW
• ASYMMETRIC BALANCED DESIGN REDUCES FATIGUE AND IMPROVES PERFORMANCE TWIN

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Perfect for progression. From day one or one-upping your friends with new tricks in the park. The Banana Blaster BTX snowboard rips hardpack, jibs, and floats effortlessly in powder.

• EASY TO RIDE RESORT / PARK RIPPER THAT KILLS THE POW
• PROVEN WINNER FROM DAY 1 TO AMATEUR NATIONAL CHAMPS

Art by Jamie Lynn

TWIN ALL TERRAIN FREESTYLE

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A directional all terrain freeride focused but freestyle ready design that includes a floaty directional nose that reduces fatigue and maximizes fun in pow and crud. Near mid-wide widths and Magne-Traction® serrated edge tech for incredible hold, toe drag free carving and improved float. This Lib Tech men's snowboard is built with a long lasting FSC certified eco core and low maintenance eco sublimated base this board is absolutely brewed to perfection.

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Travis’ favorite Jackson Hole designed shapes in lightweight, long lasting powerful HP Construction. Travis has done it all on this board: X-Games gold, Supernatural champion, That’s It That’s All, Art of Flight and “The Fourth Phase” insanity. This is a very versatile proven freestyle/freeride stick that will allow you to push your limits and be there when it’s all on the line but, is still fun and playful enough to be a perfect daily driver.

• NEW SHAPES DEVELOPED DURING FILMING OF THE FOURTH PHASE
• BLUNT JIB NOSE: 150, 153, 157, 157W POINTY POW NOSE: 161.5, 161.5 W, 164.5, 164.5 W

Art by Mike Parillo

TRAVIS’ TWIN FREESTYLE/ FREERIDE STICKS

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This is THE board for your little rock star. It features our playful and forgiving Original Rocker Camber Profile for quick progression to the next level. The Starlet also has Vario Power Grip Sidecut and our Freestyle Damping System for an effortless ride. Whether you’re learning to shred or you’re a snowboarding superstar, reach for the Starlet.

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The Swift was the inspiration for, and the Godfather of, the Shaper Series. Originally we set out to make the greatest powder board of all time. We succeeded, but it turns out we actually made a board that was incredible everywhere. The Swift features the greatest amount of taper in the Shaper Series. Awesome everywhere performance, in or out of POW. Take the Swift anywhere you want to go.

All Shaper Series boards feature our Fusion Rocker Camber Profile.

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Juice

ALL MOUNTAIN/FREESTYLE'ER

MADE IN THE U.S.A.

The versatility of Micro Camber (what every other company calls camber these days) coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course the Juice rips park, but it also shreds trees, tears up steeps, and floats like a butterfly and stings like a bee. 

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SoFun

All Mountain Freeriding/Freestying Machine

MADE IN THE U.S.A.

SoFun, the name says it all! SIMS has always worked to advance women's snowboarding. We created the first women's specific snowboard, along with the first women's pro-model. Today we're bringing back the women's specific technological advancements that you've come to expect from SIMS. The SoFun features our new women's specific Shockwave Camber Profile, Quad Carbon Dynamics, and Vario Power Grip Sidecut creating an all mountain board perfect for any terrain. Certified OutF-ing Standing by Legends. Approved by chicks that rip.

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MICRO-SCOPE

The Micro-Scope is the perfect board for kids getting their first experiences in the snowboarding game. It features a unique convex shape with edges that are raised off• the snow, so smaller riders (and their parents) won’t have to worry about catching an edge — keeping a positive mental approach towards snowboarding and promoting step-by-step progression for years to come. The construction makes for a lightweight and durable board, allowing kids to play on fun stu•ff like park jumps, bumps, boxes, and any freestyle terrain. Snappy, soft, and designed with a slight reverse camber shape, they’re everything you’ve come to expect from a CAPiTA in a simplified, scaled-down version. New for € 2017, we have added a 4x2 insert pattern into the Mirco-Scope so mom and dad can dial in that stance just right.

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JESS KIMURA PRO

One of the most decorated snowboarders of this decade, Jess Kimura has swept the Transworld Snowboarding Rider’s Poll Awards multiple times. Jess has made her mark not only on women’s snowboarding, but on snowboarding itself. Her fan base crosses genders and is comprised of riders from all spectrums of the sport who appreciate her gritty, sincere and hell-bent approach. We’ve upgraded the Jess Kimura Pro with a new fiberglass and resin system as well as new-formula sidewalls and a fast and durable base. The shaping theories and enhanced construction reflect the durability and maneuverability required for her passion and your progression.

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DEFENDERS OF AWESOME

The Defenders of Awesome series has a big reputation and these boards have earned it. As winners of the most coveted design award in snowboarding five years in a row, this highly sought after series has won a Transworld Good Wood Award every single year of its existence. Truly undefeated, the DOA is one of the best in the game and has the accolades to prove it. It may not be necessary to spend our time trying to improve perfection, but at The Mothership there’s no time for sleep. The Defenders of Awesome series features a next-generation hybrid-camber design which delivers the pop and response of a cambered board with the predictability of reverse-camber. With an all-new fiberglass and resin configuration, as well as an upgraded Superdrive™ base material, the ultimate go anywhere, do anything freestyle deck just got even better.

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With legendary status as an all-terrain slayer, The CAPiTA Black Snowboard of Death is always evolving. In fact, the only element that has remained the same over the last eighteen years is the name itself. The Black Snowboard of Death has been refined within its anytime, any place, any condition, all-mountain design mantra which made it famous from the beginning. With a balanced presentation of a directional shape, the custom-designed hybrid camber allows for incredible control—making you a better snowboarder in variable terrain and changing conditions. The model features a new FSC® Certified FC Hover Core™ with embedded Forged Carbon Power Rods™ and new Amplitex™ V-Tech Amplifiers to retain longitudinal power while achieving a desirable flex for advanced all-mountain terrain. Combine those attributes with a carbon formulated HyperDrive™ base featuring a factory-direct Moonshot Pro-Tune™ race base structure, and The Black Snowboard of Death once again stands as one of the most advanced snowboards available.

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Bryan Iguchi Pro Camber

Described as a "quiver killer" by Bryan Iguchi, the Arbor Bryan Iguchi Pro Camber Snowboard offers everything you need for long days carving, slashing, floating and pointing it. Its camber system provides a snappy, energetic ride with a powerful feel and combines with a non-symmetrical twin shape and stiff flex for a dynamic and confidence-inspiring platform that'll perform at the highest levels in freeride terrain.

“I wanted to design a board that worked for my style of riding…a daily driver, or “quiver killer”. Its roots are purely freestyle driven, but my riding has evolved. The design is inspired with the intention to perform well in all conditions. I wanted to have the ability to fully commit to carving as hard as possible, yet allow forgiveness in the entry and exit of each turn, regardless of how subtle or dynamic. I spend a lot of time in the backcountry searching for powder but in reality, I still can’t pass up a good wall hit at the resort or resist the urge to blast a method out of a good transition I come across. I love it because I can have fun on it on any mountain in any condition.” -Bryan Iguchi

The Bryan Iguchi Pro is available in both Rocker System and Camber System technologies. The Camber System design offers a poppy ride with crisp, fully engaged performance.

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Bryan Iguchi Pro Camber

Described as a "quiver killer" by Bryan Iguchi, the Arbor Bryan Iguchi Pro Camber Snowboard offers everything you need for long days carving, slashing, floating and pointing it. Its camber system provides a snappy, energetic ride with a powerful feel and combines with a non-symmetrical twin shape and stiff flex for a dynamic and confidence-inspiring platform that'll perform at the highest levels in freeride terrain.

“I wanted to design a board that worked for my style of riding…a daily driver, or “quiver killer”. Its roots are purely freestyle driven, but my riding has evolved. The design is inspired with the intention to perform well in all conditions. I wanted to have the ability to fully commit to carving as hard as possible, yet allow forgiveness in the entry and exit of each turn, regardless of how subtle or dynamic. I spend a lot of time in the backcountry searching for powder but in reality, I still can’t pass up a good wall hit at the resort or resist the urge to blast a method out of a good transition I come across. I love it because I can have fun on it on any mountain in any condition.” -Bryan Iguchi

The Bryan Iguchi Pro is available in both Rocker System and Camber System technologies. The Camber System design offers a poppy ride with crisp, fully engaged performance.

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INTERMEDIATE TO ADVANCED

The Cosa Nostra is the most versatile, Rocker System gun in the line. Don't let appearances fool you, the Cosa Nostra will ride very similarly to your standard Rocker System snowboard with added float in powder thanks to a setback stance, reclined rocker profile and elongated nose. This board excels in the trees, through the park, and up into the steeps with remarkable adaptability. The Cosa Nostra dons a classic Maple Power Ply topsheet and performs at the top of its class thanks to a fast and durable sintered base. Stainless steel tip and tail protectors complete the package by adding unmatched durability to this Arbor classic

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