Snowboards
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SIMS - JUICE - Only 360 Available Worldwide
SIMS’ foundation of product progression has been tapped. The result is the Juice and it’s primed for making moves. A true twin All Mountain Freestyle machine designed for progressing a creative style that only you as a rider can express. Armed with a micro camber that is more versatile, it provides the pop to boost your ollies, stability to handle high-speed turns and stomp landings all while retaining a playful flex for assurance while ripping through the park. This habit-forming ride will push your abilities and you’ll soon be seeing side hits, transitions and jibs everywhere you look. Learn More -
GNU - B-Pro
The most refined board in women’s snowboarding. Barrett began working on the B Pro with a focus on pipe and park championships. Riding Crested Butte, Vail and Mt Baker, free riding, deep pow and the Baker Banked Slalom were always on her design radar. Constantly tweaking and refining this board over the years with Gnu’s design team has landed this board on the podium in every event imaginable. The B Pro is guaranteed to win the day at your local mountain. Proceeds support Boarding For Breast Cancer.
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Never Summer - STARLET - GIRL'S ALL MOUNTAIN TWIN
This is THE board for your little rock star. It features our playful and forgiving Original Rocker Camber Profile for quick progression to the next level. The Starlet also has Vario Power Grip Sidecut and our Freestyle Damping System for an effortless ride. Whether you’re learning to shred or you’re a snowboarding superstar, reach for the Starlet.
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SIMS - Blade - Only 325 Available Worldwide
BLADE
DIRECTIONAL FREERIDE MACHINE
MADE IN THE U.S.A.
Tom Sims created the snowboarder and the snowboarder created the Blade. The Blade features an amazing modern/vintage directional shape and Traditional Camber. Micro Early Rise is added in the nose for quicker response and improved float. Our new Quad Carbon V has been added to the nose and tail enhancing laid out, old school carves just like Tom used to rip. The Blade is an American Made, all mountain, throwback style board with the technology of the future.
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SIMS - Juice - Only 350 Available Worldwide
JUICE
ALL MOUNTAIN / FREESTYLE
MADE IN THE U.S.A.
Once you ride it, you’ll have to buy it…because you’ll never be the same without it. The Juice now features our new Quad Carbon X configuration bringing you more pop and response than any other board. The versatility of Micro Camber coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course, the Juice rips through the park, but it also shreds the trees, and tears up the steeps. Let forty years of product innovation drive your ride.
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