SURF

A love of the ocean, rebellion and travel inspires The Store to bring you a collection of the best beach and street lifestyle brands. Based in the iconic surf village of Jeffreys Bay the small team infuse a laid back vibe into everything they do. In a world of mass market chain stores The Store aims to offer a boutique experience with an emphasis on spreading the stoke.

Perfect levels of controlled chaos collide in our splatter camo. Splashing vibrant shades across 100% cotton, prepare to brighten up every time you throw this towel down. 

Beat a heavy case of weekday woes with a graphic towel that turns up the weekend vibes any day of the week.

The Puddle Jumper is a concaved, planing surface speeder. Domestic bliss with a twist. Based off the outline of the Bottom Feeder, but with reversed bottom and rocker curves. This board features a concave bottom that transitions to vee in the tail. The wide outline makes for easy wave catching and down the line glide and stability. The concave bottom adds lift and increased rail curve, which allows radical top to bottom surfing. The straight rail line and vee in the tail keep the board moving forward and hold in during hard carving maneuvers. “This is the most excited I have ever been about a small wave surfboard. Personally, it’s the best small wave board I have ever ridden. I have never made a claim like that about any board before.”

PLEASE NOTE: All Lost Surfboards ship WITHOUT fins. You can use FCS fins or buy Lib Tech fins. The bottom logos may not be exactly the same as the images you see on our website. We match them as close as we can to the top graphic you choose.